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Research papers

Translation by computer of open ended responses

It is necessary in a multilingual survey to ensure the comparability of the data, no matter in which language it was collected. For purely closed-ended (multiple-choice) questions this is moderately straightforward, and depends largly on an accurate...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Ian D. K. Kelly
June 15, 1982
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Citation

Kelly, I. D. (1982a, June 15). Translation by computer of open ended responses. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/translation-by-computer-of-open-ended-responses


Research papers

The change from national to international research: A turbulent journey into a changing European business and economics environment

A case history of the development of a 12 nation survey from its national origins to international execution and completion. It is an illustration of the continuing problem facing international researchers of how to conduct research that is...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Chris Jarret, Stafford Crossman
June 15, 1982
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Citation

Jarret and Crossman (1982a, June 15). The change from national to international research: A turbulent journey into a changing European business and economics environment . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-change-from-national-to-international-research-a-turbulent-journey-into-a-changing-european-business-and-economics-environment-


Research papers

Some basic principles and recent developments

This paper describes some recent developments in the area of consumer classification. No attempt has been made to be comprehensive and coverage is confined mainly to the UK, where the author has most first hand experience. The paper was intended as a...

Catalogue: Seminar 1982: Classifying Consumers
Author: Tony Lunn
Company: QRi Consulting Ltd.
June 15, 1982
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Citation

Lunn, T. (1982a, June 15). Some basic principles and recent developments. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/some-basic-principles-and-recent-developments


Research papers

Highlights of international reaction and attitude programs

One of the commitments of Citicorp is to provide the climate and resources that will enable all staff members to advance on merit as far as their talents and skills will take them. This is part of the Citicorp approach to concern for individual staff...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: CITICORP B.V.
June 15, 1982
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Citation

B.V., C. (1982a, June 15). Highlights of international reaction and attitude programs. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/highlights-of-international-reaction-and-attitude-programs


Research papers

The use of market research to segment and communicate effectively with the market for travel and entertainment cards in the countries of Western Europe

This paper outlines how the European Market Research Department of the American Express Card Division has used market research to help its individual marketing teams (based in the various European countries) develop segmented marketing and...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Paul Szwarc
Company: American Express Company
June 15, 1982
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Citation

Szwarc, P. (1982a, June 15). The use of market research to segment and communicate effectively with the market for travel and entertainment cards in the countries of Western Europe. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-use-of-market-research-to-segment-and-communicate-effectively-with-the-market-for-travel-and-entertainment-cards-in-the-countries-of-western-europe


Research papers

End user research

This paper focusses on a comparative study of 16 British and West German machine tool manufacturers, which shows clear differences in the extent of user involvement in the product development process. Broadly speaking in the West German companies,...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Stephen T. Parkinson
October 1, 1981
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Citation

Parkinson, S. T. (1981a, October 01). End user research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/end-user-research


Research papers

The public relations activities of industrial associations in Western Europe, the United States and Japan

This paper highlights the principal findings from this multi-national research effort. Particular attention is focused on the need for such data; the differences and similarities between industrial association and corporation public relations...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: James Culley
June 15, 1981
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Citation

Culley, J. (1981a, June 15). The public relations activities of industrial associations in Western Europe, the United States and Japan. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-public-relations-activities-of-industrial-associations-in-western-europe-the-united-states-and-japan


Research papers

Successful launches between 1970-1980 in West Germany and UK

In the 17 West European countries - accounting for about 345 million persons, speaking 15 different languages - there are approximately 7,4 consumer magazines, with a total circulation of 260 million copies. Besides the Federal Republic of Germany,...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Bernd Reichstein
June 15, 1981
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Citation

Reichstein, B. (1981a, June 15). Successful launches between 1970-1980 in West Germany and UK. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/successful-launches-between-1970-1980-in-west-germany-and-uk


Research papers

Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States

The subject of this report are the specific details concerning the launching of the GEO magazine. All other details that were taken into consideration like the analysis of the market, the competition, the target groups, the marketing objectives, etc....

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Imre Breuer
June 15, 1981
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Citation

Breuer, I. (1981a, June 15). Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/launching-of-the-geo-magazine-in-the-federal-republic-of-germany-and-two-years-later-in-france-and-the-united-states